The Padres released their 2017 promotional schedule on Tuesday. You may have missed it at first, as they did it via press release and posted it on social media around 4:15pm.
Padres Jagoff posted a piece about it on Gwynntelligence Wednesday morning, in which he compared the Padres 2017 giveaways and promotions with the ones from the Dodgers, Cubs, Indians, Red Sox, and Giants. To say he was underwhelmed would be an understatement.
Promotions and giveaways are supposed to be an incentive to get you out to the ballpark when you wouldn’t necessarily have gone. If you get something of perceived value – on top of the basic product – the product becomes more valuable. It’s not even Economics 101, it’s high school Intro to Economics, that one class that they only made me take for a single semester in my senior year.
The Padres are not good. The expectation is that they’re going to lose a lot of games this year. Now, they won’t necessarily tell us that straight up, but it doesn’t take an astrophysicist to do the math. So, why would their promotional schedule be so underwhelming? I would think they would like to get people in the ballpark on Saturdays, however these promotions probably wouldn’t inspire anyone on the fence to get to Petco Park this season.