The Padres are a mess. Not all of the problem is perceptual, but part of it is. Padres Trail mentioned “the allure of expectation” in his discussion of GM Josh Byrnes’ recent firing, and it’s a concern.
If false hope cost Byrnes his job–and with the current ownership group, who knows what the real motivation was–then maybe a key going forward is to set more realistic expectations and communicate those to the buying public via the mystical, magical discipline of marketing.
I thought about this for, oh, a good five minutes and came up with a few suggestions. By the time you finish reading, it will be obvious why I never went into marketing. Honesty may be a good policy, but there are some places it just doesn’t belong.
Retro weekend. Three out of four games against the Chicago Cubs honoring the 1984 National League Championship team. And brown. Lots of brown.
You might think this would be a perfect time to announce that the Padres were working on new uniforms that somehow incorporate brown into the color scheme. I mean, they’re honoring their past, right? They wore the brown 1984 road jerseys two nights in a row, at home. And gave away 40,000+ brown replica jerseys to fans on Saturday. Brown is arguably the most identifiable color used by a Major League team. Ever!
No brainer, right?
Then Bernie “The Woirst” Wilson of the Associated Press revealed the following:
Disappointing indeed. But, then Fowler said something that really hurt…
Wow. It has been quite a while since I’ve had a non-Padres and Pints post here. June 28th to be exact. Welp, let’s see how this goes.
Yesterday morning the Padres sent out their annual survey. It appears to be almost exactly the same questions as last year, when I live tweeted my results on the tweetbox. I don’t feel like digging my old answers up, but if you want to read the questions without taking the survey jbox of Gaslamp Ball did a live blog of his results.
These surveys are supposedly used to gauge fan interest in a variety of things. From uniforms to logos to….what type of car would the Padres be if they were a car? Some questions are usually worded in a specific way to steer the survey takers one direction or another thus resulting in favorable results from the team’s point of view. Others give the fans open range to input what they choose. Of course the survey really doesn’t mean too much to us outsiders, as we’ll never know the true results. Some skeptics even claim it’s possible that there technically are no results and the survey is just a front to make the fans think that the organization cares about our opinions. I’m not one of those skeptics, but that idea has been brought up in the past regarding surveys like this.
You can focus group and survey all you want but there are a few key things, from a marketing aspect (not on-field), that the Padres need to do to win over a good portion of the people in San Diego. And I’m not talking about the die hard bloggers or blog readers who go to games regardless of the product on the field. I’m talking about the majority of the San Diego population who goes to 1 or 2 games a year. Petco Park has now been around for 10 seasons (I’ll let that sink in) and the shine has worn off. The Padres are at a stage where they must now make some serious changes to the way they are running things.
Here are 4 key points the Padres should begin with: