Ch-Ch-Ch-Ch-Changes

Padres Executive Answers Questions About Andy Masur Decision

In case you haven’t heard, it was announced today that Andy Masur was let go from his play-by-play duties by the Padres. The team decided to not renew his contract. The news shocked Padres fans.

I reached out to Wayne Partello, the Padres’ new Chief Marketing Officer, for a quick interview via email about why this change was made and what was the plan for the immediate future.

Wayne Partello Chief Marketing Officer, San Diego Padres

Wayne Partello
Chief Marketing Officer, San Diego Padres

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Padres Public: Why did the Padres not renew Andy Masur’s contract?

Wayne Partello: We evaluated our entire universe of content, from tv to radio to social media. We built our plan to connect and engage with our fans. After evaluating everything we knew the role that Andy had filled for the last few seasons needed to do more for the overall approach. We met with Andy and discussed this and his desire to fill this role. We made a decision that this was not the best use of Andy’s talents. He is a play-by-play person. The role we needed at this point has to be more than that. The extra duties that this role carries were not a great fit with Andy’s past experiences. This is in no way a slight on Andy’s play-by-play talents; it is a sign of our approach evolving.

PP: Is continuity not viewed as an important component of radio/television broadcasts?

Partello: We know that continuity is important and we feel we have that with our returning broadcast teams. Change is never easy, but this is part of a plan to bring our fans more interaction and access across all mediums.

PP: Jesse Agler is coming in to do TV & radio along with “other things.” Who is he and what exactly is his role going to be?

Jesse Agler

Jesse Agler

Partello: Jesse will be the daily host of a new interactive show as well as filling in on play-by-play. In addition to his hosting duties, Agler will join the Padres front office next week as director of the newly created content department, a role in which he will oversee all club digital and social operations, including the integration of content for padres.com and Padres social media accounts. He spent the past four seasons in Miami, as the pregame, halftime and postgame host on the Dolphins Radio network. Agler also hosted The Finsiders, the Dolphins’ daily multimedia talk show airing on radio, dolphins.com and FOX Sports Florida. A graduate of the University of Miami, Agler’s first job was calling baseball games for the Elkhart (KS) Dusters of the Jayhawk League. He has also served as fill-in play-by-play announcer and pregame and postgame radio host for the then-Florida Marlins.

PP: What is the status of the other broadcasters’ contracts? Could we see more changes on the immediate horizon?

Partello: No more changes on the horizon.

PP: Finally, from Gaslamp Ball:

Partello: LOL! It is just the opposite. Hopefully the one thing that is clear today is that we are focused on connecting. We want to be a place to go for your answers. We are not guaranteeing that you always like them, but we will do our best to offer them as much as possible. Jesse and his team will be focused on this all day, every day!

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Thank you to Wayne for responding to my request.

Here’s some of the reaction on Twitter to the news:

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Andy Masur posted a thank you on his blog to everyone. Here’s an excerpt:

I will certainly miss you, the fans.  I have gotten to know many of you.  Your outpouring of love and support today on Facebook and Twitter, have this broadcaster at a complete loss for words. That’s not an easy accomplishment.  I’ve interacted with many of you over the years on social media, but today, please forgive me, but it would be impossible to respond to all of you, and I won’t be able to do it. I hope you understand.  I know that a broadcaster, especially a baseball play-by-play man, is charged with making a connection to the fans.  I’ve taken this responsibility very seriously, and you never know how you’re doing at that job, until unfortunately a day like today.  Your comments have touched me, and I’m truly grateful.  I thank you all for making this guy from the Midwest feel so welcomed in your town and with your team, I can’t tell you how much your support has meant to me.  You have given me the ultimate compliment for a baseball broadcaster, reaffirming to me why I got into this business in the first place. To those friends in and out of the industry who have reached out via phone and email today, I will get back to you, I promise.

Here’s my two cents:

I said it in my post earlier today about the public announcer auditions, I’m sick of the public relations gaffes. If this team had come off a couple of winning seasons there might not have been such an outcry over this and the public address announcer. I agree with Singing Friar & Gaslamp Ball: Quit trying to fix things that are not broken.

Finally, let me just say I wish Andy Masur nothing but the best. And, hopefully…

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  • “Director of the newly created content department?”

    I’m having trouble keeping track of all the positions former Dolphins personnel have created for themselves.

    • Michelle Rose

      It’s like the dot-com era all over again, but being played out in the Padres FO!

      • The Content Department : where “stuff” is made.

      • VM David

        So they have foosball tables?

      • Michelle Rose

        A foosball table would be incredibly Garf, so I would have to guess “yes”, unless they rid of it after he was canned.