A little over a year ago I wrote that The Padres Are Blowing it. That statement feels vague. I was speaking specifically about marketing the team to the casual fans of San Diego:
Fortunately, I have a solution! The Padres need to take a portion of the windfall they received from Fox and start advertising the f*ck out of this team. I’m talking about commercials, people. The funny ones that say, “Hey! We’re a bunch of good dudes and you need to get yourself to Petco Park to support us. Dammit!”
It took over a year but the Padres have finally produced a commercial to promote the team rather than a give-away. Yesterday Wayne Partello tweeted a link to this gem advertising the opening series against the Dodgers:
Until the embed-code works properly you’ll have to enjoy these screen-grabs (link to new commercial).
Is that Mark Kotsay scrubbing spikes?
This is good. We’ve got some fan favorites with Everth Cabrera and Chris Denorfia. There’s up-and-comer Tyson Ross, as well as front office favorite Yonder Alonso. Then there’s some guy with a beard wearing a blue T-shirt. I thought it looked like Mark Kotsay but maybe it’s a clubhouse attendant. But the gold within this commercial is the anti-Dodger sentiment. A campaign build around beating Los Angeles will always be right.
This is a good start for Wayne Partello and company. What’s next?
I contribute to Padres Public on Thursday mornings and when I’m feeling particularly inspired by Juan Uribe. I can also be found on twitter at @AvengingJM. The dusty archives of AJM are located at avengingjm.blogspot.com